Turn Passion into Profit
Your dream business isn’t out of reach—it’s waiting for you.
Follow a proven roadmap to turn your expertise into a highly profitable business you enjoy.
About Shanda Lee
I'm Shanda Lee, passionate about guiding women leaders who struggle with burnout and the urge to please everyone, towards a transformative path of confidence and fulfillment. With 5 years specializing in leadership coaching, I equip my clients with the essential tools and support through the Overwhelm to Ownership process. This approach helps them step boldly into roles where they thrive personally and professionally. I believe deeply in the profound potential every client holds to craft the vibrant, empowered life they deserve.
Who is it for?
- You’re a middle-aged woman ready to escape burnout and low pay.
- You want to build a passion-based, profitable, and remote business.
- You feel stuck, undervalued, and unsure of your next career move.
- You’re seeking confidence, clarity, and financial independence.
Who is it not for?
- You’re not ready to leave your unfulfilling career.
- You’re looking for a get-rich-quick scheme instead of a real strategy.
- You prefer to stay in your comfort zone rather than grow.
- You’re not open to mindset shifts and learning new skills.
MODULE ONE
Reclaiming Your Power & Defining Your Vision
OUTCOME
Clarity on your business direction and the confidence to pursue it.
DESCRIPTION
You are more than your job title. In this module, you’ll reconnect with your passions, uncover what truly drives you, and craft a vision for your business and life that excites you. Through guided exercises, you’ll silence self-doubt and step into the mindset of an empowered entrepreneur.
MODULE TWO
The Confidence Code—Overcoming Fear & Self-Doubt
OUTCOME
A rock-solid belief in yourself and your ability to succeed.
DESCRIPTION
Fear and imposter syndrome stop most women before they start. Not you. Learn proven mindset shifts and daily practices that will rewire limiting beliefs, boost confidence, and help you take action with courage and conviction.
MODULE THREE
Passion Meets Profit—Choosing Your Business Idea
OUTCOME
A business idea that aligns with your passion and is financially viable.
DESCRIPTION
Not all passions make profitable businesses. This module walks you through a structured process to validate and refine your business idea, ensuring it’s something people want and are willing to pay for.
MODULE FOUR
Designing Your Business Model for Freedom
OUTCOME
A clear, operationally light, fully remote business model.
DESCRIPTION
Avoid the common trap of creating a business that feels like another job. You’ll map out your offers, revenue streams, and pricing structure so that your business is designed for sustainability, freedom, and ease from the start.
MODULE FIVE
Building Your Brand Identity & Magnetic Message
OUTCOME
A compelling brand that attracts the right audience.
DESCRIPTION
Who do you serve? What makes you different? Why should people trust you? In this module, you’ll craft a brand message that speaks directly to your ideal clients, positioning you as the go-to expert in your niche.
MODULE SIX
Mastering the Art of Client Attraction
OUTCOME
A simple marketing strategy that consistently brings in leads.
DESCRIPTION
You don’t need complicated funnels or expensive ads to attract clients. Learn how to leverage organic marketing strategies—social media, networking, and content creation—to build trust and attract clients with ease.
MODULE SEVEN
Selling Without the Sleaze—Authentic Sales Mastery
OUTCOME
Confidence in making offers and closing sales with ease.
DESCRIPTION
Hate the idea of selling? You’re not alone. This module will shift your perspective, teaching you how to enroll clients naturally through authentic conversations—without feeling pushy or salesy.
MODULE EIGHT
Systems & Automation for a Stress-Free Business
OUTCOME
A business that runs smoothly without you doing everything.
DESCRIPTION
The key to sustainability? Automation. Discover simple systems and tools that streamline operations, save time, and allow you to focus on the work you love instead of drowning in admin tasks.
MODULE NINE
Pricing for Profit & Financial Freedom
OUTCOME
A pricing strategy that ensures profitability from day one.
DESCRIPTION
Stop undervaluing yourself! Learn how to price your offers confidently, charge what you’re worth, and structure your income streams to create consistent, scalable revenue.
MODULE TEN
Delivering WOW-Worthy Client Experiences
OUTCOME
Happy, loyal clients who rave about you and refer others.
DESCRIPTION
Your clients’ experience determines the longevity of your business. Learn how to create seamless onboarding, deliver transformational results, and build relationships that keep clients coming back.
MODULE ELEVEN
Scaling Smart—Growing Without Burnout
OUTCOME
A plan to expand your business without working more.
DESCRIPTION
Once your business is running smoothly, what’s next? Learn how to scale strategically through group programs, digital products, or outsourcing—so you can grow without sacrificing freedom.
MODULE TWELVE
Stepping into Your CEO Power
OUTCOME
Full confidence in your business and your ability to lead it.
DESCRIPTION
This final module is all about embodying the business owner you’ve become. You’ll refine your long-term vision, set clear goals, and create a roadmap for continued growth—all while maintaining the balance, joy, and fulfillment you set out to achieve.
Build a Business You Love
Your passion deserves more than a side hustle. Let’s make it your full-time success.
Step into a future where you control your income, time, and impact—without the burnout.
